Case: ”Magna Multi makes it easier to be a self-employed property photographer”

”I had long been aware that I should do something else, but I focused on my work. There were enough tasks, but my earnings were low, and I had no influence on the final outcome. It started to affect my job satisfaction,” says Rune Kæseler Andersen from Kæseler Image Solutions.

He has worked as a property photographer since 2005 and for many years supplied images to a major company that handled booking, editing, and delivery centrally. For Rune, this meant a high pace and many properties in one day, at the expense of his professional pride.

The right booking system removes the expensive middleman

”Being part of such a large ecosystem makes it difficult to go it completely alone. The system works, and therefore it can seem easier and safer to stay within it. But in the long run, it's not satisfying to just be a supplier. It wasn't even a collaboration. I only took photos that others edited and delivered,” explains Rune.

It was an inquiry from a potential new customer that really made him look for another solution and a booking system that could help a self-employed property photographer. He quickly recognised the advantages of Magna Multi.

”It brings together many functions in one system – just like I was used to. Booking, calendar, communication with the seller and agent, delivery directly to Mindworking, invoicing. The whole lot. But with my own brand and without a costly middleman,” points out the experienced property photographer.”

Minimal administration with Magna Multi

Removing the intermediary also leads to more administrative work, but according to Rune Kæseler Andersen, it takes up very little time in daily life – thanks to Magna Multi.

”The big difference is that I now work for myself. Magna Multi gives me a complete overview of tasks in the calendar. The estate agents book directly with me. Communication with the seller is automated, so I can focus on the photo assignments. In this way, Magna Multi removes many of the obstacles that prevent one from going freelance,” he says and continues:

”I have a completely different and much closer collaboration with the estate agents today because we communicate directly. They know who they are sending out and what they are getting. It benefits me to be involved in the whole process, and the sellers are also more satisfied because I have more time for each individual task. I can clearly feel that in my professional pride. At the same time, I am better paid.”

Booking system tailored for property photographers

For Rune it was essential that two of the people behind Magna Multi even working as property photographers.

”Magna Multi is like a tailor-made solution for property photographers. It's realistic and cohesive, with all the features an independent property photographer needs in a booking system. That's why it was also super easy to get started, and you get quick answers if you have questions about the system,” explains Rune.

He also points out that the brokers also find it easy to use.

”Magna Multi creates value for all parties. I have already referred a colleague to Magna Multi. And I would definitely recommend Magna Multi to other independent property photographers, ”who wants to work more on their own terms with greater ownership and at a better rate without compromising on quality, efficiency or professionalism," says Rune Kæseler Andersen.